Boudreaux's Blog Volume V

Hello to all “Citrus Springers”,

It has been A LONG TIME since my last blog…Way too long! 2011 so far has been a wild year to date. CS is now more than just juice – we have expanded our Madrina’s 16 oz can offerings and our Madrina’s Ice Cream is just about ready to launch. WOW!

We have been working hard on multiple fronts, as you can see, but we have continued to post wins in our base business…postmix juice. Seminole Hard Rock Hotels & Casinos, Florida Hospital and South Carolina schools are just a few. We have also begun our launch and distribution of Madrina’s Horchata post mix which will be coming soon to Oklahoma and, hopefully, Texas. Another successful area has been our specialty products. There are several BIG announcements that are coming that will bring more excitement to the foodservice marketplace by way of Citrus Springs.

I promise to be more diligent in keeping all of you loyal “Springers” up to date. In the meantime, check us out on Facebook, Twitter and of course, our websites (Citrus Springs and Madrina’s). I promise that there will be some exciting things coming!

All the Best… Steve “Boudreaux” Albert

Boudreaux's Blog, Volume IV

Hello to all “Citrus Springers”,

Another year has come to an end and what a year it’s been! The first Madrina’s 16oz cans have started to roll off the production lines, our postmix juice solutions with Pepsi Beverages are still growing (we secured a 2 store test with WingHouse Restaurants for 5 of our products and feel very good about gaining distribution in all 20 locations throughout Florida) and our Madrina’s frozen desserts are gaining distribution and momentum.

At this time of the year the most important things in life are our friends and family. We at Citrus Springs hope that everyone enjoyed time with family and loved ones and that allowed everyone to “catch your breath” before we get back to our jobs and livelihood for 2011. This coming year looks to be a good one from our nation’s improving economy to the world of beverages and snacks.

Keep watching us as we grow our brands, our distribution and our product innovation. I’m not going to give you too much of a peek under the tent, but, look for line extensions for Madrina’s, our energy drink lines and our juices and bar mixers. We feel that 2011 will be a watershed year for Citrus Springs and all of our partners. Thanks for all of your interest, feedback and support of our products. Happy New Year!!!!!!!!!!!!!

All the Best… Steve “Boudreaux” Albert

PS Check out this Madrinas Horchata product feature !!!

Boudreaux's Blog, Volume III

Hello to all “Citrus Springers”,

An awful lot has been happening here at Citrus Springs over the last month or so. We will begin our soft launch of great tasting Madrina’s Horchata (http://www.madrinashorchata.com/) early next month as we will have our first run of 16 oz cans! Additionally, our breakfast quality juices are now being served in the new Amway Center, home of the Orlando Magic and our Madrina’s Frozen Desserts are on the menu in the Collier County, Florida schools!

We are continuing to work hard at uncovering and developing new, great tasting and relevant products to be enjoyed by diverse consumers everywhere. 2011 promises to be an exciting year for Citrus Springs, Madrina’s Horchata and for more opportunities that we are excited about.

At this time of year, we at Citrus Springs are truly thankful for our loyal followers and consumers for the opportunity to provide our products to each and every one of you. Next month I hope to speak to you about the exciting progress that we will be making on Madrina’s as well as our juices and energy lines. Thank you again and have a safe and Happy Thanksgiving

All The Best… Steve “Boudreaux” Albert

Boudreaux's Blog, Volume II

Happy Football season to everyone! Fall is here and that means football. Speaking of football, you can enjoy Citrus Springs Juices at Duffy’s Sports Bars in South Florida…all 26 locations! This is a great addition to the Pepsi/Citrus Springs family. Also, since football season has started, basketball season is right around the corner. That also spells success for Pepsi & Citrus Springs in South Florida as American Airlines Arena (Home to the Miami Heat!) will serve our juices there this season.

That, my friends, is just the start of some BIG things here at the home of “Breakfast Quality” postmix juices. We have been very busy over the summer uncovering some great opportunities not only for our juices…but Madrina’s Horchata, our energy line, Alert, and our Madrina’s Frozen Dessert line. All of this coupled with the power and partnership of Pepsi Beverages Company is keeping all of us very busy and excited.

And if all this isn’t enough, check out our website!! The work and the planning that we have put into this is really amazing. Take a look and I think that you will agree. I am writing this month’s blog on the fly as I am taking a week to visit Italy (Rome, Tuscany and Florence) with my wife. Maybe we can uncover some international opportunities for Citrus Springs! Until next month…Caio!

Thank You and All The Best… Steve “Boudreaux” Albert



~ What a great place for a CS Cocktail!

Boudreaux's Blog, Vol I

Hello to everyone following Citrus Springs Beverage Solutions. This is my first ever “blog” and I’m excited, not only about writing a blog, but, with all of the exciting possibilities that are out waiting for us, Citrus Springs, to have fun exploring.

As Rich Davis (our Founder/President) says every day, “We get to wake up and go outside and play in the sandbox”! The sandbox being the world of refreshment products for our friends, families and the millions of consumers who are waiting for more high quality, refreshing and relevant products. That’s what we at CSBS (Citrus Springs Beverage Solutions) are committed to delivering.

CSBS is really on the verge of some new and innovative products. You will begin hearing more and more about them starting with our shelf stable 16 oz can line of Madrina’s (pictured below, http://www.madrinashorchata.com/). This will be anchored by our Horchata & Mango and supported by 2 other flavors in the future. We have expanded our Madrina’s brand with our Madrina’s Frozen Desserts (Horchata, Mango, Pina and Coconut) which we are selling in Texas and soon to be available in Florida. Additionally, our great tasting energy line, Alert, is getting ready to take off. All of this is, in addition to our core business and the foundation of our company --- the world’s best “Breakfast Quality” postmix juices for the foodservice channels, something that we at CSBS are, pardon the pun, very “juiced” about.

This is a great industry (sandbox!) that we compete in and we are very excited for all of you to accompany us and to be part of the Citrus Springs family of products. I will attempt to blog on a “semi-regular” basis intertwining news within the industry and CSBS with some “color commentary” from me as I travel the US and the world and meet with industry leaders, customer partners and, most importantly, our end product users --- our consumers.


Thank You and All The Best…Steve “Boudreaux” Albert