Friday, September 17, 2010

Boudreaux's Blog, Vol I

Hello to everyone following Citrus Springs Beverage Solutions. This is my first ever “blog” and I’m excited, not only about writing a blog, but, with all of the exciting possibilities that are out waiting for us, Citrus Springs, to have fun exploring.

As Rich Davis (our Founder/President) says every day, “We get to wake up and go outside and play in the sandbox”! The sandbox being the world of refreshment products for our friends, families and the millions of consumers who are waiting for more high quality, refreshing and relevant products. That’s what we at CSBS (Citrus Springs Beverage Solutions) are committed to delivering.

CSBS is really on the verge of some new and innovative products. You will begin hearing more and more about them starting with our shelf stable 16 oz can line of Madrina’s (pictured below, http://www.madrinashorchata.com/). This will be anchored by our Horchata & Mango and supported by 2 other flavors in the future. We have expanded our Madrina’s brand with our Madrina’s Frozen Desserts (Horchata, Mango, Pina and Coconut) which we are selling in Texas and soon to be available in Florida. Additionally, our great tasting energy line, Alert, is getting ready to take off. All of this is, in addition to our core business and the foundation of our company --- the world’s best “Breakfast Quality” postmix juices for the foodservice channels, something that we at CSBS are, pardon the pun, very “juiced” about.

This is a great industry (sandbox!) that we compete in and we are very excited for all of you to accompany us and to be part of the Citrus Springs family of products. I will attempt to blog on a “semi-regular” basis intertwining news within the industry and CSBS with some “color commentary” from me as I travel the US and the world and meet with industry leaders, customer partners and, most importantly, our end product users --- our consumers.


Thank You and All The Best…Steve “Boudreaux” Albert


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